How Center Parcs revamped their email branding and boosted revenue by €1 million

The context of collaboration

Center Parcs is a true role model in its sector, standing out for the quality of its customer experience and the values that have built the brand's success for over 55 years. Inspiring experiences, top-of-the-range cottages, and respect for the environment are the strong values at the heart of the Center Parcs rebranding project.

45 %

of sales generated by repeat customers

12 - 15 %

of the revenue is generated in January alone

Discover our solution

The challenges ahead

Deploy the new brand identity across all emailing channels

Adapt branding to email constraints

Using e-mail to speed up performance

Our solutions

Deploy an Email Builder perfectly aligned with the group's charter and adapted to the specific characteristics of the leisure and tourism industry

Benefit from a set of ready-to-use modules that can be adapted and recomposed ad infinitum

Re-internalise production to reduce costs and increase campaign output to improve Time To Delivery

Results in figures

8.2 % increase

in reactivity in the new campaigns thanks to the creative revamp and design innovation

+ €1 million

generated from email campaigns post-revamp, resulting in 28 % increase in revenue

26 % increase in conversion rate

thanks to customer engagement generated by the email-web link

Schedule your demo

Feedback from Center Parcs is our most valuable argument

We achieved excellent commercial results.

At Center Parcs, the back-to-school vacations and the New Year are key moments for customer activation. The CRM team generates 12-15% of its revenue in January alone. For the January 2023 campaign, we achieved excellent commercial results: +22% in revenues, i.e. a campaign that generated almost 57 million euros!