Skip to Content
L'Oréal

How TROX built a global web platform that powers 70+ websites

 

The context of collaboration

TROX is a global market leader in the development, manufacture, and sale of components, devices, and systems for the ventilation and air conditioning of rooms. With 33 subsidiaries in 27 countries on five continents, 20 production facilities, and other importers and agencies, the company is present in over 70 countries.

A large, dynamic company like TROX needs dynamic websites that can evolve with the company. At TROX, this often means weekly changes across the entire website portfolio that involve almost all departments.

725,000,000

euros of 
annual turnover

116,000

digital objects managed

35+

countries served

4,950

employees worldwide

The challenges ahead

Manage a large, dynamic company with websites that can evolve with the company

Accommodate weekly changes across the entire website portfolio involving almost all departments

Develop a central self-service customer portal seamlessly integrated into the website

Our solutions

Deploy the JustRelate CX Cloud as the main tool for creating and managing TROX's internet presence, adapted to the specific characteristics of the manufacturing industry

Build TROX's B2B ecommerce activities around the newly developed central self-service customer portal myTROX, seamlessly integrated into the website and connected to TROX's CRM, ERP, and ecommerce systems

Implement a powerful CPQ (Configure, Price, Quote) solution that enables sales teams and customers to configure complex products, calculate prices, and generate quotes automatically in multiple languages

Results in figures

+70

websites developed and running on the JustRelate platform

Zero

training needed for content editors, resulting in immediate onboarding of employees

Significantly reduced

administration effort due to the stable and maintenance-free platform

Feedback from TROX Group is our most valuable argument

An efficient organisation can only be managed with efficient tools.

That's why TROX chose JustRelate to run over 70 websites worldwide.

Julien Catani

Martin Müntjes
Head of Marketing and Digital Sales 

Contact our experts to discuss your needs

By submitting, you agree to the terms and conditions of our privacy policy.