Responsibilities
In your role you are especially responsible for the sales success of our SaaS solution Dartagnan (E-Mail Builder).
Content Strategy
- Developing and managing an editorial strategy in line with Dartagnan's marketing objectives and values.
- Identifying market trends (CRM, marketing automation, UX/UI, etc.) to create differentiating and high value-added content.
- Suggesting innovative editorial approaches to increase visibility and engagement.
Content Production
- Writing, editing and supervising the production of a variety of content: blog articles, case studies (e.g. Center Parcs), ebooks, newsletters, LinkedIn posts, etc.
- Create SEO-optimised material, by integrating strategic keywords and SEO best practices.
- Working with the design teams to produce compelling visuals and illustrations.
Managing Communication Channels
- Promotion via social networks (LinkedIn, X, etc.) with engaging and targeted content.
- Planning and coordinating email campaigns, ensuring that the tone and content are adapted to each audience segment.
- Monitoring campaign performance (KPIs: open rate, click rate, engagement).
Internal Coordination
- Working closely with the Marketing, Design, Product and Sales teams to develop content that is aligned with the needs of our customers and prospects.
- Manage a rigorous editorial calendar to meet publication targets.
Your Skills
- Advanced French and English language skills (minimum C1 proficiency level).
Excellent knowledge of content marketing and storytelling techniques.
In-depth knowledge of best practice in emailing, responsive design and personalisation.
Strong skills in SEO and analysis tools (Google Analytics, SEMrush, etc.).
Experience with email creation tools (Dartagnan would be a plus).
A keen sense of creativity and the ability to transform complex ideas into accessible and engaging content.
Rigour, organisation and the ability to manage several projects simultaneously.
Team spirit and ability to work with different departments.
A master's degree in marketing, communication or equivalent.
3 years’ experience in a similar role, ideally in SaaS or Marketing solution.
Proven experience in creating high added-value content with measurable results.
Your Benefits
- Friendly home office policy.
- Flexible working hours.
- Meal vouchers and transportation subsidies.
- Professional training.
- Company library with the possibility to buy new books.
- Celebrations of special events e.g. marriage, childbirth, work anniversary.
- Language courses during working hours.
- Local team dinners and global team events: Summer Party and Christmas Party.
- Annual bonus linked to work objectives.