How VDM Metals unified global operations with an integrated CRM platform

 

The context of collaboration

VDM Metals has been developing materials for particularly demanding applications for over 90 years. With a delivery volume of over 40,000 tons, the company is the world market leader for high-performance materials used in various industries, including chemical process, oil and gas, aviation, automotive engineering, and electrical engineering.

Excel-based solutions were to be replaced by a central CRM system in order to get a better overview of all international processes. This was required because the various departments and branches around the world were working with different ERP systems and only had access to their own department's data. 

40,000

tons delivered annually

21

global subsidaries

90+

years of expertise

360°

customer view

Discover our solution

The challenges ahead

Replace Excel-based solutions with a central CRM system for better overview of international processes

Eliminate data silos caused by various departments and branches working with different ERP systems

Implement compliance measures imposed by the EU related to terrorist groups or organizations subject to economic or legal sanctions

Our solutions

Implement a common, streamlined process in JustRelate CRM, perfectly aligned with VDM Metals' requirements and adapted to the specific characteristics of the high-performance materials industry

Integrate VDM's ERP systems, SAP and Sage500, to synchronize lead contacts, customers, open items, and credit limits, creating a central data pool accessible by all departments and subsidiaries worldwide

Connect the CRM system to VDM's compliance tool, enabling centralized data checks with significantly less effort

Results in figures

360-degree

customer view, ensuring better overview of their business

CRM

of JustRelate's CX Cloud established as VDM's central integration platform

High-performance integration

with both ERP systems for advanced analyses and reporting

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Feedback from VDM Metals is our most valuable argument

The CRM functionality of the JustRelate Engagement Suite is one of the key strategic business applications in our IT landscape.

This is thanks to its high flexibility, deep integration and its functionality which is probably unique on the market.

Julien Catani

Jill Madelin Christ
Project Manager CRM

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