Director of Group Marketing (m/f/d)

Responsibilities

1. Implement a Marketing and Communications strategy that supports the Sales teams in achieving their goals

Develop and manage a marketing strategy aligned with the company's growth objectives and acquisition goals
Become an expert in the Digital Solutions market by analyzing market trends, competitor activities, and market trends to provide actionable insights and identify development opportunities
Set up a digital strategy (SEO, SEA, social media, email marketing) to ensure the Group's visibility in European markets
Manage and animate the Prospect-Client-User Database and work closely with Sales teams to implement efficient acquisition, retention, and satisfaction strategies
Lead the implementation of event, PR, and media strategies
Create performance indicators and manage their tracking and updating in line with performance goals (Cost per Lead, Channel Costs, Acquisition Rate, Conversion Rate, Retention Rate)
Lead cross-functional projects to equip various teams with the tools and materials to promote and master our solutions to prospects, clients, and users

2. Support the Product team in launching and communicating compelling value propositions for the group's solutions

Contribute to our strategic marketing playbooks and develop a differentiated and convincing Product positioning to ensure message consistency across all channels
Participate in defining Go-To-Market strategies for our digital solutions, based on market research and team alignment
Actively participate in the development of new features with our Product teams through continuous market and competitive monitoring
Plan and execute communication around our feature launches to engage target audiences and highlight the strategic positioning of our Solutions

3. Accelerate the brand development of our Solutions in European markets

Conduct market research in European countries to analyze competitors and help define the positioning of our Solutions in these markets
Develop and implement a (Growth) Marketing and Communications strategy that educates the markets about our activities and raises awareness of our Solutions across European markets
Tailor and specify this strategy based on target markets
Identify international events to participate in to promote our brand and generate leads internationally
Implement an international PR & Media strategy
Manage marketing employees based abroad

4. Help build a unified brand identity and a common Marketing and Communications strategy across the different entities of the Group

Work on building a consistent global positioning, a cohesive narrative, and a common brand image through the creation of a coherent and ambitious graphic and editorial charter
Train the Group teams in a deeper understanding of our Solutions to accelerate their international commercial deployment
Align your projects and strategies with your Group counterparts and work towards a coordinated deployment of these strategies
Deploy the necessary tools for the continuous sharing and enrichment of resources and materials across the Group
Contribute to active collaboration between the Marketing & Sales teams internationally

You have excellent written and oral communication skills in English (French and German proficiency would be an additional asset)
You must be able to combine method and creativity to implement a results-oriented strategy that is ambitious, creative, and differentiating for our solutions
With experience in digital marketing and management, you have at least five years of experience in marketing, partly within SaaS / B2B companies
You are familiar with international MarTech offers and have developed a network, allowing you to forge relationships and build strategic collaborations
You have been part of a management team and led a marketing strategy, giving you the ability to take a long-term view while closely managing short-term actions

Technically, you possess a strong command of campaign management tools (Google Analytics, CRM, CMS) and have the skills to develop an analytical, insight-driven approach to deploy relevant management indicators
You are recognized for your ability to implement strategies focused on scalable campaigns, product evolution, upsell, multichannel growth actions, and targeted communication. Your methods and tactics enable the implementation of automated and scalable marketing to control growth marketing actions
Ideally, you have had the opportunity to build and manage a team covering product marketing, growth marketing, and communications. Preferable with midsize companies
You have significant experience in managing cross-functional projects, working closely with Product, Sales, and Support teams