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How the machine tool manufacturer HAIMER modernized its global sales processes

 

The context of collaboration

Founded in Germany, HAIMER is a family-run, medium-sized company that has become a global leader in high-precision metal cutting products. With innovative technologies and exceptional quality, HAIMER serves critical industries including automotive, aerospace, energy, and mechanical engineering.

The marketing, sales, and service departments needed to be equipped with a central software system to digitalize processes. Up until implementation, there had been no process consistency in customer-facing departments, and communication between in-house and field services required significant improvement. The Engage Suite CRM was selected to provide a common work platform across HAIMER's global operations.

800

employees worldwide

4000

tool holders produced daily

8%

of turnover invested in R&D 

17

branches across the globe

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The challenges ahead

Lack of process consistency across customer-facing departments

Need for improved communication between in-house and field services

Digitalization of processes across marketing, sales, and service departments

International deployment

Our solutions

Implementation of the CRM solution from the JustRelate Engage Suite as a central system

Integration with existing IT infrastructure including ERP, email, and telephone systems

Mobile applications for tablets and phones enabling work from anywhere

Results in figures

310

employees using the system globally

11+

countries implementing the CRM solution across departments

Centralization

for example, field service reports are recorded on site and immediately transmitted to the CRM database

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HAIMER: Streamlined sales processes

Feedback from HAIMER is our most valuable argument

Digitalization is not only moving into production, but also into sales, marketing, and service.  The Engage Suite is the central building block in this.

HAIMER sees digitalization and the intelligent networking of machines and processes as one of the most important future success factors. We already offer our customers complete data consistency with our products. As a system provider, we can provide all products related to machine tools – including data transfer and bidirectional data exchange on machine tools or programming systems. But we also rely fully on digital technologies in our customer data management and in the continuous improvement of our customer-centric processes.

Julien Catani

Christian Hörold
Head of Inside Sales Europe & CRM

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