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Insight:Digital Cologne

Customer Experience Masterclass

November 21, 2024, Köln 

Make your customers happier with a powerful CX platform

Learn how to leverage cutting-edge email marketing automation, AI-powered personalization, and customer portal strategies to enhance engagement and revenue significantly. Hear how other companies have successfully implemented digital strategies across marketing, sales, and service.

Register for our free seminar to: 

  • Gain a comprehensive understanding of CX (customer experience) fundamentals and their role in driving business growth in the digital age.

  • Learn how to deliver seamless, personalized experiences that boost customer loyalty and advocacy.

  • Drive engagement, increase conversions, and maximize ROI with actionable tactics you can implement immediately.

  • Discover how AI-powered solutions can elevate your CX strategy and deliver a competitive edge.

Unfortunately fully booked. We will inform you if places become available again. 

Why should you participate?

Experience is king

86% of consumers are willing to pay more for a great customer experience. 
[Source: PwC]

Customer-centric is more profitable

These companies are 60% more profitable than companies not focused on the customer. 
[Source: Deloitte]

Omnichannel is the expectation

73% of customers use multiple channels during their purchase journey. 
[Source: Harvard Business Review]

Email drives conversions

Over 60% of consumers say they've made a purchase due to an email marketing message. [Source: OptinMonster]

Real-world success stories

Learn how this online classifieds giant transformed its email marketing strategy. By using a cutting-edge e-mail builder, kleinanzeigen.de creates remarkable customer experiences every day.

Explore how TROX streamlined product accessibility and empowered customers with a cutting-edge customer engagement platform based on a headless web application builder.

Find out how a strategic website relaunch transformed the customer experience at Nuremberg Airport.

See how Schlagmann Poroton simplified complex processes and increased customer satisfaction with an easy-to-use customer portal and powerful Customer Relationship Management.

Seminar agenda

8:00 am: Business breakfast and networking

9:00 am: Introduction to customer experience and digital strategy

9:30 am: Integrating channels and solutions in a customer engagement platform

10:30 am: Modern email marketing strategies

11:00 am: Lead generation and customer communication with marketing automation

11:30 am: Coffee break and networking

12:00 pm: Building a future-proof customer portal for loyalty

12:30 pm: Using AI in CX platforms

1:00 pm: Lunch and networking

2:00 pm: Closing remarks and open networking

The program

Introduction to customer experience and digital strategy

Do you need help to adapt to the ever-evolving digital landscape? Learn the fundamental principles of CX and how to develop a winning digital strategy.


Integrating channels and solutions in a customer engagement platform

Are you tired of siloed systems and fragmented customer data? Gain insights into organizational best practices, architectural approaches, and cutting-edge technologies to create a unified customer view and deliver exceptional experiences.


Modern email marketing strategies

Want to break through the noise and maximize your email marketing ROI? Discover the latest trends and best practice s in email marketing, from crafting compelling content to leveraging automation for personalized campaigns.


Lead generation and customer communication with marketing automation

Need help generating qualified leads and nurturing them effectively? Unlock the power of marketing automation to streamline your lead generation process, personalize customer communications, and drive conversions without increasing your workload.


Building a future-proof customer portal for loyalty

Ready to transform your customer portal into a thriving hub for engagement and loyalty? Discover how to design and build a future-proof customer portal that empowers customers, fosters self-service, and strengthens relationships.


Using AI in CX platforms

Want to unlock the true potential of AI for personalized customer experiences? Explore the latest advancements in AI-powered CX solutions and learn how to leverage them to personalize interactions, anticipate customer needs, and deliver exceptional service at scale.


Meet the speakers


Esbjörn Gerking

Senior Business Analyst at JustRelate Group. 

He has been supporting companies in change processes and future challenges relating to digitalisation for over 15 years. He organizes sprints to solve problems, innovation and future issues. As an agile coach, he also supports the agile implementation and the development of the necessary ways of thinking and working.


Philipp Kunstmann

Senior Digital Consultant at JustRelate Group. 

He's a marketing and sales professional with over 16 years of experience in the B2B and luxury consumer goods sectors. Additionally, he's an expert in the digitalization of complex business processes and have extensive experience in implementing related projects. Apart from his professional activities, he enjoys spending time with my family, exploring foreign countries, engaging in gardening, and relishing extensive summer grill evenings with a good glass of wine.


Philipp Lorenz

Account Executive at JustRelate Group.

He's a sales enablement specialist with over 15 years of experience helping companies across industries bridge the gap between their sales and marketing efforts. He is passionate about empowering businesses to achieve sales excellence by implementing innovative solutions for content centralization, personalized content distribution, and data-driven insights into content usage.


Marco Palme

Senior Account Manager at JustRelate Group.

He is a sales specialist with over 15 years of experience in building and nurturing client relationships. His expertise lies in understanding client needs and delivering tailored solutions, particularly in the realm of ERP and CRM systems. His background in sales consulting allow him to effectively guide businesses in optimizing their customer interactions and loyalty strategies.

Is this seminar right for you?

Insight:Digital is a must-attend event for professionals passionate about elevating their customer experience and driving digital success. This seminar is tailored for:

  • Marketing Professionals 
    Looking to stay ahead of the curve in digital marketing, email marketing automation, and customer engagement strategies.

  • Customer Experience Managers
    Eager to learn best practices for designing seamless customer journeys and optimizing the overall customer experience.

  • Business Leaders 
    Interested in leveraging technology and data-driven insights to build stronger customer relationships and drive business growth.

  • IT Professionals 
    Involved in digital transformation initiatives and seeking to understand the role of CX platforms and integrations.

Location

25hours Hotel Köln The Circle

Im Klapperhof 22-24
Köln, Germany

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