Track visitors without consent banners using cookie-free, anonymized methods that comply with GDPR and TDDDG out of the box.
Leading companies trust etracker Analytics to measure and optimize their digital performance
Up to 99% data completeness – no consent banner required
Track visits and conversions fully compliant with GDPR and TDDDG, without cookies or opt-in flows. Get the complete picture that consent-based analytics tools structurally cannot deliver.
Full data, zero legal risk
Measure up to 99% of visits and conversions — fully privacy-compliant, with no banner bias distorting your numbers.
No consent required
Easy, actionable insights
Intuitive setup and visual reporting — get the data you need in minutes, not after weeks of configuration.
63% of marketing decision-makers rank analytics among their top five marketing priorities.
Privacy-first analytics without consent banners
etracker Analytics enables consent-free tracking in full compliance with GDPR and TDDDG, minimizing legal risk while maximizing data completeness. By avoiding analytical cookies and fingerprinting, and processing data exclusively in Germany, businesses can measure up to 99% of visits and conversions. The result: reliable insights without banner bias, no data gaps from opt-outs, and full control over data sovereignty.
Intuitive reporting and dynamic drill-downs
etracker Analytics delivers clear dashboards, dynamic drill-downs, and ready-to-use reports built for marketers — not developers. Analyze campaigns, funnels, user journeys, and conversions in a few clicks. The modern interface reduces complexity and accelerates access to actionable insights. Instead of wrestling with configurations, teams focus on optimization, performance improvements, and measurable growth.
Conversion and campaign performance tracking
Measure the full customer journey with powerful campaign tracking and server-side conversion sync. etracker Analytics connects marketing performance directly to measurable outcomes, helping teams understand which channels and touchpoints truly drive revenue. With privacy-compliant tracking and seamless ad platform integrations, you gain accurate attribution and better budget allocation — without compromising compliance.
Advanced web analytics — easy to use
Gain clear insights into user behavior, content performance, and conversions — all through an intuitive interface built for fast, data-driven decisions.
The interactive dashboard gives you a real-time overview of website and campaign performance — spot trends, measure impact, and make data-driven decisions at a glance.
Identify your top-performing content, understand the paths visitors take, and see which actions they complete — all in one clear view.
Measure every step of the buying journey, from product listings to detail pages, wishlists, and carts through to completed orders - with insights at category, product, and even variant level.
Scroll behavior is captured automatically and visualized directly on your website, helping you instantly uncover usability issues and optimization opportunities.
Comprehensive tracking and attribution across all marketing activities provide clear insights into channel and campaign performance throughout the entire customer journey.
Track app usage without consent banners, fully compliant with iOS and Android privacy guidelines.
etracker Analytics connects data across systems and channels
As a secure SaaS platform, etracker Analytics connects data sources to create a unified, privacy-compliant performance view.
Everything you need to track, measure, and improve performance
Access a unified solution designed for data-driven growth.
Consent-free tracking
Measure visits and conversions without consent banners using privacy-first, cookie-free tracking designed for full compliance.
Dynamic drill-down reports
Explore performance data with interactive dashboards and drill down into campaigns, funnels, and user journeys in seconds.
Complete conversion tracking
Track the full customer journey across channels and measure up to 99% of visits and conversions accurately.
Secure data handling
Benefit from anonymized IP processing and short-lived session tokens that protect user privacy by design.
Unified data visibility
Bring marketing and performance data together in one place to simplify analysis and speed up decision-making.
Marketing-ready integrations
Connect analytics with your marketing ecosystem to automate reporting and improve budget allocation.
Rethink how your team turns data into growth
Experience the impact of insights that are accurate, complete, and ready to act on.
Before
Massive data loss due to rejected consent banners.
After
Consent-free tracking with etracker
up to 99% data completeness
Before
High legal uncertainty and compliance risks with tracking.
After
Privacy-compliant analytics by design.
full GDPR & TDDDG compliance
Before
Unclear ROI and scattered campaign data.
After
Precise, multi-channel revenue attribution.
better budget allocation
3x
Faster reporting
99%
Tracking coverage
+15-20%
Revenue lift
+30%
Measurable conversions
Your path to analytics excellence
We guide your team from initial setup to a scalable, high-performance analytics machine.
1
Fast and simple onboarding
Sign up, activate your account, and define your tracking goals to establish a privacy-first foundation. Add your website, deploy the tracking script or shop plugin, and start measuring immediately.
2
Configuration tailored to your business
Define events, goals, and funnels aligned with your KPIs. Adjust tracking settings and consent modes to match your compliance strategy. Use etracker Academy, join online group trainings, or book individual sessions to unlock the full potential of your setup.
3
Seamless ecosystem connection
Integrate ad platforms, BI tools, and CRM systems to unify performance data. Enable server-side tracking and conversion sync to improve attribution accuracy and campaign optimization.
4
Continuous optimization for growth
Use intuitive dashboards and dynamic drill-downs to uncover opportunities. Monitor performance, refine campaigns, and continuously improve digital experiences with reliable, privacy-first insights.
Built for teams like yours
etracker Analytics is purpose-built to meet the exact analytical and compliance needs of modern performance teams.
For CRM & BI Teams
Connect web analytics with your data stack to create unified performance reporting.
For IT & Compliance Teams
Ensure secure, GDPR-compliant tracking with full data sovereignty in Germany.
For Marketing Teams
Gain complete campaign visibility and optimize performance with privacy-first analytics.
For Performance Teams
Measure conversions accurately and improve ROAS with reliable, consent-free tracking.
For E-Commerce Teams
Analyze product performance and optimize funnels with actionable, real-time insights.
For Analytics Teams
Access dynamic drill-downs and structured data to uncover growth opportunities faster.
For CRM & BI Teams
Connect web analytics with your data stack to create unified performance reporting.
For IT & Compliance Teams
Ensure secure, GDPR-compliant tracking with full data sovereignty in Germany.
For Marketing Teams
Gain complete campaign visibility and optimize performance with privacy-first analytics.
For Performance Teams
Measure conversions accurately and improve ROAS with reliable, consent-free tracking.
Teams love etracker Analytics
Join 4,000+ leading companies scaling performance with privacy-first analytics.
“All in all, we recommend etracker as a reliable and privacy-friendly solution for website analytics, especially as an alternative to GA4.”
Eva Babilon
Performance Marketing Lead at RYZON
"Implementing etracker improved data quality and completeness, enabling the bank to optimize its web presence and customer interactions."
Lisa Reißig
Omnichannel Manager at Volksbank
Frequently asked questions about etracker Analytics
In December 2025, JustRelate acquired etracker, the leading European provider of privacy-compliant web and marketing analytics. etracker is now part of the JustRelate family and fully integrated into the JustRelate Home ecosystem. The product remains the same powerful, GDPR-compliant analytics solution — built by the same team in Hamburg, with the same technology and the same commitment to data privacy. If you were an etracker user, nothing changes on the product side; you benefit from continued investment in the platform, expanded international capabilities, and seamless connectivity with the wider JustRelate marketing hub.
In December 2025, JustRelate acquired etracker, the leading European provider of privacy-compliant web and marketing analytics. etracker is now part of the JustRelate family and fully integrated into the JustRelate Home ecosystem. The product remains the same powerful, GDPR-compliant analytics solution — built by the same team in Hamburg, with the same technology and the same commitment to data privacy. If you were an etracker user, nothing changes on the product side; you benefit from continued investment in the platform, expanded international capabilities, and seamless connectivity with the wider JustRelate marketing hub.
Yes. You can start a 30-day free trial of etracker Analytics with full enterprise functionality. No credit card is required, and there is no obligation to continue. The trial begins once the tracking code is integrated and data collection starts. Start your free trial today.
Yes. You can start a 30-day free trial of etracker Analytics with full enterprise functionality. No credit card is required, and there is no obligation to continue. The trial begins once the tracking code is integrated and data collection starts. Start your free trial today.
No — there are no obligations and no cancellation required. The trial ends automatically if you choose not to subscribe.
No — there are no obligations and no cancellation required. The trial ends automatically if you choose not to subscribe.
etracker stores and processes your tracking data entirely in Germany, under strong EU privacy standards.
etracker stores and processes your tracking data entirely in Germany, under strong EU privacy standards.
Yes, etracker Analytics has been independently checked and certified, supporting privacy-friendly analysis without significant data loss.
Yes, etracker Analytics has been independently checked and certified, supporting privacy-friendly analysis without significant data loss.
No. Our tracking code loads asynchronously and is extremely lightweight, ensuring it does not impact your page load time.
No. Our tracking code loads asynchronously and is extremely lightweight, ensuring it does not impact your page load time.
Ready to measure what truly drives growth?
Stop relying on incomplete data and consent-based gaps. etracker Analytics captures up to 99% of visits and conversions — fully compliant, fully reliable. Start making faster, smarter marketing decisions today.