How TAG Heuer brought email marketing in-house and boosted campaign production by 75%

The context of collaboration

Founded in 1864, Tag Heuer is now a benchmark in the luxury watch industry. Its trademarks include quality, technical expertise, performance, a taste for innovation, and masterful design—values that make Tag Heuer a truly iconic brand.

164 years

of expertise in watchmaking

400k +

watches sold per year

2000+

points of sale worldwide

25 years

of history within LVMH

Discover our solution

The challenges ahead

Optimize the CRM team’s production processes to enhance performance

Bring consistency to email communication to strengthen the omnichannel strategy

Challenge email design to enhance brand image

Our solutions

Restructuring email production in-house and reducing costs

Increased productivity and improved time to delivery

Deployment of an Email Design System to safeguard brand image and ensure alignment with the omnichannel strategy

Diversification of campaign types to boost communication and local activity

Results in figures

+75%

of campaigns produced

/4

of production costs

Restructuring in-house

Agency not required for campaign production

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Feedback from TAG Heuer is our most valuable argument

Email Builder is a turnkey tool, easy to use, and designed for business teams.

At first, we worked with an agency that created our emails from scratch. However, this was very costly in terms of time, effort, and budget. Email Builder is a turnkey tool, easy to use, and designed for business teams. It has allowed us to take control of our entire email production and accelerate our performance.