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How Nestlé Switzerland streamlined email campaigns from 5 days to 1 day

 

The context of collaboration

With over 2,000 brands and a global presence, Nestlé Group is the world's leading food and beverage company. Committed to its values and focused on sharing healthy, nutritious, and high-quality products with as many people as possible, Nestlé works closely with its consumers to gather product feedback and strengthen the relationship of trust with its brands. Its Swiss entity has developed the Food Lovers community, which it engages daily via email to inspire, advise, promote new product ranges, and gather valuable insights.

CHF 93

billion in revenue

2000 +

brands in the Nestlé portfolio

188

countries, a global presence

127,6 bn

affordable nutrition portions provided in 2023

The challenges ahead

Improve the productivity of the CRM team to engage the Consumer Community regularly

Ensure the responsiveness of campaigns to secure the display of multilingual campaigns

Upgrade the design and enrich the emailing experience

Gain agility in production to refocus on core business skills

Our solutions

Acceleration of productivity thanks to the ease of use of X and regular engagement of the Consumer Community

Complete security of responsive campaign display, regardless of reading configurations and target languages

Gain in agility and time, allowing a refocus on A/B testing and strategic and content-related issues

Daily support for design advice and dynamic, interactive engagement of the Consumer Database

Results in figures

1 day

of production per campaign

​12 to 20

campaigns per month

100%

of campaigns are multilingual and A/B tested

Feedback from Nestlé is our most valuable argument

I am excited to embark on even more innovative consumer experiences with this solution and to explore endless possibilities to surprise our audience.

As a CRM Activation Manager at Nestlé Switzerland, my collaboration with JustRelate has greatly enhanced the engagement of our Foodlovers consumer community (www.foodlovers.ch). Thanks to their expertise and technology, we have been able to strengthen our engagement with consumers by focusing on content and design, while significantly optimizing the production of our campaigns. Their professionalism and responsiveness are also valuable assets in our partnership. I am excited to embark on even more innovative consumer experiences with this solution and to explore endless possibilities to surprise our audience.

Julien Catani

Carine Chevrier
CRM Activation Manager

 

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