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How Siemens Healthineers built a global digital events platform that converts

 

The context of collaboration

Siemens Healthineers is a leading medical technology company with over 120 years of experience. In more than 70 countries, the company continues to innovate and shape the future of healthcare. Siemens Healthineers' products enable the healthcare industry to prevent disease and determine the right diagnosis and treatment for people who are sick, so they can get better faster.

Siemens Healthineers wanted to build a new customer-centric platform that would allow the company to connect more easily and more effectively with prospects and customers worldwide. 

70,000

employees worldwide

18,500

patents

100+

complex and highly interactive websites

15+

digital platforms launched 

The challenges ahead

Build a customer-centric platform to connect more easily and effectively with prospects and customers worldwide

Ensure excellent usability, versatility, and globally performant content availability for digital events

Streamline content management processes to improve efficiency and performance.

Our solutions

Deploy the JustRelate CX Cloud, perfectly aligned with Siemens Healthineers' requirements and adapted to the specific characteristics of the global healthcare market

Provide a set of powerful features, including widgets, inline editing, and headless technologies & APIs, to create and manage digital events efficiently

Enable in-house management of the platform to reduce costs and increase event output, improving time to delivery

Results in figures

+15

websites and digital events created and managed using the JustRelate platform, present in all markets (including China)

49%

of customers considering a purchase said the digital events strongly influenced their decision

Improved productivity 

for content editors through user-friendly WYSIWYG interface

Feedback from Siemens Healthineers is our most valuable argument

We are very proud of these outstanding results.

The digital platform for RSNA 2020 - the Siemens Healthineers Shape 21 Experience - was described by visitors as the ‘most memorable exhibit’. A notable percent of customers who are considering a purchase of our products in the next twelve months said the exhibit very strong influenced their purchase decision.

Julien Catani

Reto Merges
Global Head of Expanding Precision Medicine 

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