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L'Oréal

How FDJ succeeded in industrializing and automating the production of responsive campaigns

 

The context of collaboration

As the leading French player in gambling and gaming, FDJ offers a diverse and responsible range of games to all who aspire to play and experience moments of excitement. From lotteries and sports betting to horse racing and poker games, the group provides a continually evolving portfolio that demonstrates FDJ’s capacity for innovation to diversify and renew its offerings.

€2,6 bn

in revenue in 2023

+ 29,000

points of sale nationwide

+ 27 M

players

85+

gambling games offered by FDJ in 2022 

The challenges

Industrialize campaign production to showcase the richness of FDJ’s offers and games

Modernize the design of campaigns

Ensure responsiveness to reach the entire database across all reading environments

Our solutions

Our intuitive and user-friendly solution enabled the industrialization of email campaign production and allowed teams to refocus on their core business skills

The highly agile designer enabled campaign diversification with the same team and accelerated the promotion of various game ranges and experiences

Guaranteed responsiveness, automation of production processes, time savings in testing and validation processes, and secured display

Design overhaul, modernization of email templates, and alignment of omnichannel communication

Results in figures

2x

Creation of a new email template in half the time

30min

Campaign production time

​+35 campaigns

sent per week with 7 email templates in production

Feedback from FDJ is our most valuable argument

Thanks to JustRelate's CX Cloud, we have gained productivity while ensuring a responsive output... It has freed up time and removed constraints.

We had an issue related to the responsiveness of our campaigns. Before, we were using the tool integrated into our CRM solution, and to modernize our templates and ensure correct display, it required a significant investment. We lacked flexibility in content production. Thanks to this Email Builder, everything is simplified, allowing us to easily create content through block customization. We’ve gained productivity while ensuring a responsive output. It has freed up time and removed constraints.

Julien Catani

Anaïs Paul
Loyalty and CRM Manager

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