The context of collaboration
As the leading French player in gambling and gaming, FDJ offers a diverse and responsible range of games to all who aspire to play and experience moments of excitement. From lotteries and sports betting to horse racing and poker games, the group provides a continually evolving portfolio that demonstrates FDJ’s capacity for innovation to diversify and renew its offerings.
€2,6 bn
in revenue in 2023
+ 29,000
points of sale nationwide
+ 27 M
players
85+
gambling games offered by FDJ in 2022
The challenges
Industrialize campaign production to showcase the richness of FDJ’s offers and games
Modernize the design of campaigns
Ensure responsiveness to reach the entire database across all reading environments
Our solutions
Our intuitive and user-friendly solution enabled the industrialization of email campaign production and allowed teams to refocus on their core business skills
The highly agile designer enabled campaign diversification with the same team and accelerated the promotion of various game ranges and experiences
Guaranteed responsiveness, automation of production processes, time savings in testing and validation processes, and secured display
Design overhaul, modernization of email templates, and alignment of omnichannel communication
Results in figures
2x
Creation of a new email template in half the time
30min
Campaign production time
+35 campaigns
sent per week with 7 email templates in production
Feedback from FDJ is our most valuable argument
Thanks to JustRelate's CX Cloud, we have gained productivity while ensuring a responsive output... It has freed up time and removed constraints.
We had an issue related to the responsiveness of our campaigns. Before, we were using the tool integrated into our CRM solution, and to modernize our templates and ensure correct display, it required a significant investment. We lacked flexibility in content production. Thanks to this Email Builder, everything is simplified, allowing us to easily create content through block customization. We’ve gained productivity while ensuring a responsive output. It has freed up time and removed constraints.
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Anaïs Paul
Loyalty and CRM Manager